Google has removed listings for bmw.de for violating Webmaster Quality Guidelines.
Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users.
My high school German was a long time ago and, even then, not very good but the text the SE sees doesn't seem very spammy (Mercedes-Benz was worse.) I do see a difference between a description of what the site offers and text that is little more than a list of keywords but sometimes the line between the two can get a little fuzzy. I also know that even if the text looked okay today, it could change tomorrow. Because of this, it is simpler to ban all hidden text than to try to make judgement calls on a case-by-case basis.
Posted by marybeth at February 6, 2006 11:13 AM Internet