You can watch the ads on iflim.com.
My favorites were:
"Budweiser: Clydesdale American Dream" - I don't like all of Anheuser-Busch commercials but I think that their Budweiser ones with the Clydesdales are consistently among the best. (My favorite of all the Clydesdale commercials - "Budweiser: Clydesdale Donkey" - can be seen here.) The "Budweiser Dalmation Reunion" from 1999 was good too.
"Sprint: Locker Room" - I thought the "crime deterrent" was funny. I probably won't feel the same after I've seen it a few hundred more times.
"I'm Going to Disney World Practice" - (I don't see a link to watch this one.) Because I am going to Disney World! If I weren't leaving for Orlando in just over a week I might not have liked it as much.
Most of the commercials were neither good nor bad enough for me to remember well. Considering the cost of these ads, I hope those companies did better with their target demographics than they did with me.
I didn't like the GoDaddy.com commercial. I use them for domain registration because I like their prices and speed of service but if I didn't know what they did, their commercials wouldn't tell me much (or might make me think the "more" they have on their site is completely different from what is really there.) Referring to a two-year-old "wardrobe malfunction" isn't edgy, it's dumb. If you're going to go with stupid over substance then have a scantily-clad man for the female Webmasters this year. I probably wouldn't have liked it any better but would have appreciated the acknowledgment that not all site owners are males stuck in perpetual adolescence.
I applaude Dove for using more "regular-looking" women in their print ads but their commercial about their Self-Esteem Fund just made me go "huh?". I know that they make beauty products but I didn't like the focus of self-esteem being based on physical looks. A campaign to show a "wider definition of beauty" still implies that there are plenty of people with a more rigid definition. On the plus side, their site does suggest donating to the Girl Scouts which, I believe, does a better job of promoting good self-esteem by teaching a variety of skills and values.
None of them convinced me to try a new product (or change brands) but at least they gave me something to blog about this morning.
Posted by marybeth at February 6, 2006 09:03 AM Cool Links